Tag: advertising

Q4 Ad Revenue Plan: Finish 2026, Build 2027
Build your Q4 ad revenue plan now: lock in November 2026, reset in January, and prepare 2027 deals, data, and video early....

Meta bans TikTok parent ByteDance from advertising on its apps in the US and six other countries
The ban also covers campaigns from third-party advertisers that direct users in those markets to TikTok or to other ByteDance-owned services. Source...

The Professional Email Address as a Business Asset: Deliverability and Credibility
Email communication is crucial for publishers, as it does much more than reply to readers’ inquiries; it can be a source of income from newsletters, sponsorship advertising deals, affiliate marketin...

VDO.AI Review: Best Video Ad Network For Publishers
In 2016, BuzzFeed said that half of their advertising revenue is from video advertisements and are aiming to push this number to 75% in the coming years. As more viewers drift towards watching videos ...

Sony Music sues Ralphs parent Kroger over alleged copyright infringement in social media ads
The complaint states that Kroger disclosed advertising costs of approximately $1.18 billion in 2025. Source...

Programmatic Direct vs Open Auction: Which Is Better for Your Site?
Your ad revenue lives or dies by the deal type behind it. Pick wrong, and your best inventory gets sold cheap or sits there collecting dust while a weaker bidder sneaks in. That is why programmatic di...

Outstream vs In-Stream Video Ads: Which Should You Run?
Video ads usually pay more than banners. That is not hype. It is the money talking. Video CPMs often land around $10 to $30, which can be way higher than regular display ads. But there is a catch: you...

How to Set Price Floors for Programmatic Ads Without Killing Fill Rate
Set your price floors too high and advertisers walk away. Set them too low and you’re basically giving away ad space for cheap. It’s like selling your favorite game for five bucks—you’ll regre...

Tag: advertising

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