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Reservoir-backed PopArabia acquires MENA label and distributor Viral Wave
PopArabia, Reservoir Media’s Abu Dhabi-headquartered partner focused on the Middle East and North Africa, has acquired MENA label and digital distribution company Viral Wave. The announcement on Mon...

75,000 AI-generated tracks now flood Deezer daily, representing 44% of all new music uploaded to the platform, says streamer
The volume of fully AI-generated music being uploaded to Deezer has surged again Source...

B2C Lead Generation Strategies: How to Attract, Engage, and Convert Consumers
Every second, people scroll past ads like they’re dodging spam in a video game — pop-ups? Closed. Emails? Deleted. Gone. But somehow, some brands still get clicks, sign-ups, and loyal fans. That�...

From Live Nation’s antitrust trial loss to Max Lousada and Julie Greenwald’s 26.2 launch… it’s MBW’s weekly round-up
The biggest headlines from the past few days... Source...

Akhila Shankar promoted to Director of Artist Services for India and South Asia at Believe
Shankar, who currently leads TuneCore in the region, will expand her remit across Believe’s Artist Services business. Source...

Universal Music Group launches Everything Jazz, a new global digital platform for jazz music and culture
New digital hub combines e-commerce and editorial content focused on jazz repertoire and culture. Source...

High-Ticket Affiliate Marketing Products: Your Complete Guide
If making a few smart sales sounds better than chasing a thousand tiny ones, you are in the right place. High-ticket affiliate marketing is where one good referral can feel like winning the boss level...

As K-pop concert revenues rise, HYBE, SM Entertainment, JYP, and YG plot music festival joint venture
News arrives as live music becomes an increasingly important revenue stream for K-pop's biggest companies Source...

Live Nation and Ticketmaster lose antitrust trial: What happened, what it means, and what comes next
Live Nation antitrust verdict explained Source...

‘By aligning more closely with Believe, TuneCore is creating a seamless pathway for artist growth.’
TuneCore is celebrating its 20th anniversary. MBW meets up with two of its senior execs to reflect on the journey so far, the careers launched and the lessons learned – as well as a look at the curr...