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The Shift Toward Value: Standing Out in a Crowded Market
The digital landscape’s changed quite a bit. Honestly, it’s no longer enough to just be good at what you do. In a world where everyone has access to the same tools and global competition is just a...

White Label Keyword Research: Strategy for Scalable SEO Growth
There’s a little secret behind a lot of successful digital marketing agencies: they do not do everything themselves. While clients see clean reports, smart keyword plans, and steady SEO wins, a whit...

From 75,000 AI tracks hitting Deezer daily to UMG’s copyright lawsuit against Quince… it’s MBW’s weekly round-up
The biggest headlines from the past few days... Source...

How Agency-Focused Hosting Services Improve Client Management
Client management is the invisible engine that drives agency success. The ability to deliver consistent results, communicate transparently, and respond quickly when issues arise determines whether cli...

Bang Si-hyuk: Police arrest bid rejected by Korean prosecutors (report)
Yonhap News Agency reports today (April 24) that the Seoul Southern District Prosecutors' Office declined the warrant request Source...

How will the major labels overcome the copyright threat from AI music? By turning to the most powerful weapon available: AI itself.
MBW digs through new patent filings describing a 'media rights platform' that sits between rightsholders, gen AI systems, and the end users who want to prompt AI to create derivative works from copyri...

Record labels’ $2B+ copyright lawsuit against Verizon jointly dismissed in wake of Supreme Court’s Cox ruling
The case was originally filed in July 2024 Source...

Spotify to show AI tags in Song Credits, where artists have chosen to disclose through their label or distributor
The feature, however, is optional as artists can still choose whether to disclose AI involvement in their song production. Source...

Katie Mae Miller and Chelsea Cloud appointed VPs within marketing division at AEG Presents
Miller promoted to regional integrated marketing role; and Cloud joins from Universal Music Group to lead Goldenvoice strategy. Source...

YouTube extends deepfake detection tool access to celebrities and talent agencies
The expansion comes six months after YouTube started rolling out the tool in October, which was limited to a specific set of creators with YouTube channels. Source...