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Newswire > As K-pop superstars BTS return, HYBE CEO to test ‘scarcity’ model for fandom business
As K-pop superstars BTS return, HYBE CEO to test ‘scarcity’ model for fandom business
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As K-pop superstars BTS return, HYBE CEO to test ‘scarcity’ model for fandom business

DATE POSTED:January 14, 2026
Music Business Worldwide
Original article
2026 will be the year HYBE has to prove the value of its recent investments, CEO Jason Jaesang Lee said

Source

Music Business Worldwide
Original article
Newswire > As K-pop superstars BTS return, HYBE CEO to test ‘scarcity’ model for fandom business

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