February, 2026

Goldman Sachs just told the music industry to sell to fans first
The following MBW op/ed comes from Mag Rodriguez, Founder/CEO, of superfan-focused platform EVEN. Source...

Suno’s new MCP tool lets users make songs inside ChatGPT, Claude, and Gemini – as its developer API gets a sign-in portal but remains in beta
Suno has unveiled a tool that lets users create songs from inside AI assistants including ChatGPT, Claude, and Gemini. The tool, Suno MCP, is in beta and was announced in Suno’s release notes on Wed...

Spotify plans Q1 2027 launch for AI covers and remixes tool, weighing $4–$5 monthly price (report)
Spotify plans to launch its AI-powered covers and remixes tool in the first quarter of 2027. That’s according to the Financial Times, which reported the timeline on Friday (October 30), citing peopl...

UMG’s share price closes up 7.9% – adding around $2.5B in value – after Q3 subscription growth beats forecasts
At its peak today, the rally added around USD $4.8 billion (EUR €4.3bn) to UMG's market capitalization. Source...

From Universal Music’s $3.90bn quarter to Spotify’s AI remix gamble… it’s MBW’s Weekly Round-Up
The biggest headlines from the past few days... Source...

Dynamic Ad Insertion: beehiiv and Substack Bring Podcast Ads
Dynamic ad insertion is live on beehiiv and in early access on Substack. See the revenue split, ad break limits and 6 smart moves for podcasters....

CrUX Ad Metrics: What Chrome’s Ad Density Data Means for You
CrUX ad metrics now show Ad Count, Ad Density and ad weight for real Chrome users. See how Chrome measures them and 6 essential checks to run now....

Rumble Partner Program: What the 90% Ad Revenue Share Means
The Rumble Partner Program promises creators up to 90% of eligible video ad revenue from November 1, 2026. See who qualifies and how it compares with YouTube....

Political Ads: What a Record Midterm Means for Publishers
Political ads hit a record $11.21 billion this cycle. See where the money goes, how Google handles election ads and 6 smart moves for publishers....

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